Fall Fest '18 Proves to be Great Investment
NEFA held its 12th Annual Fall fest program On October 27 & 28 at the Hotel 1620 at Plymouth Harbor in Plymouth, MA
“Very rewarding,” exclaimed Larry Fish, NEFA President. “From the first speaker on Saturday, through the final wrap-up on Sunday morning, everything was top quality, and worth every penny to be here. I continue to believe this is one of the best events I attend each year, and this one didn’t disappoint. Speaking with my colleagues from around the region, they were all equally impressed. It is really unfortunate for all the cleaners who desperately needed to hear the messages, but were unable to attend the conference. They really missed out on an incredible opportunity.”
“We love this conference,” observed Maria Kamperides of The Clothes Clinic in Braintree, MA. “We do whatever we can to attend and to bring our key staff. Sometimes our mangers have a different perspective and by attending together we all learn the same and it sparks some great conversations. I really am impressed with the entire event, and am shocked that more companies don’t take advantage of the opportunity to learn.”
“NEFA really knocked it out of the park,” offered Joel Bien-Aime of New process Cleaners in New York. “I make it a priority to come every year. I am very thankful NEFA continues to put on this conference. It gives me an opportunity to learn from the best, see some great companies and exhibits, and even pick up some valuable items at the auction. There really is no other opportunity like this easily available for cleaners like myself.”
Top Industry Speakers
Thanks to the generous support of our Session and Breakfast Sponsors (AristoCraft Supply, Kreussler, Aldrich CleanTech, Cleaners Supply, National Waste Clean, and Spot Business Systems), we were able to bring in dynamic speakers from all over the country. First up was Brian Rahid of A Life in Shorts. Brian is a marketing and social media expert who explored ways to leverage your marketing and community relations opportunities at a very low cost. He demonstrated ways companies can utilize the tools available in today’s marketplace and enhance your companies profile in the community and in the industry. He outlined the need to establish a marketing plan, and to evaluate your current efforts. He demonstrated ways to use video to really make an impact.
“Like it or not”, commented Peter Blake, NEFA Executive Vice President, “Social media has a great impact on your business. Brian was very passionate about the need to really invest time into doing it right. If you want to succeed in your branding -- you had better start doing it now.”
James Peuster then explored proven methods to finding good help. From secrets on using InDeed effectively -- to how to recruit potential employees -- he helped attendees learn how to help alleviate their staffing woes. “We all share this problem”, observed Carlyn Parker of Dependable Cleaners, and James really had some creative suggestions to helping us find qualified people.”
One of the highlights of the conference worked out to be NEFA’s Industry Expert Roundtable hosted by Larry Fish. NEFA arranged for industry experts: Wash Respess of Spot Business Systems, Brian Butler of Dublic Cleaners, Brian Rashid, James Peuster, Trudy Adams, and Mike Ross of AristoCraft to move from table to table during the lunch presentation and brainstorm industry best practices-- and ways to meet the challenges of today. Each expert spent 10 minutes at each table helping to foster conversation, and to assist in ways to capitalize on opportunities and help solve some of the challenges attendees were facing.
Industry Spotlight: Brian Butler
For the second time, NEFA hosted a “Drycleaner Spotlight” presentation at Fall Fest. NEFA invited Brian Butler of Dublin Cleaners in Dublin Ohio to be this year’s presenter. Brian walked attendees through his companies decision to “go cashless” and other dynamic changes they have implemented.
“This is one of my favorite sessions,” stated Jim Desjardins of Daisy Cleaners in Salem, NH. “It is very interesting to hear from other drycleaners how they answer the challenges we all face. It was really interesting to see his marketing approaches, and his use of video to position his company.”
Sunday’s program featured the return of Customer Service Expert Trudy Adams who spoke at Fall Fest two years prior. Her now programs highlighted the need for customer service representatives to take ownership of the counter and to make sure they understand the pivotal role they play in the success of the entire operation.
Plans are already underway for Fall Fest ‘19!
NEFA's Mission: To provide leadership, services, information and further infrastructure for the betterment of members and industry.
Welcome to NEFA!
The North East Fabricare Association (NEFA) is a regional trade association for professional drycleaners and launderers serving all six New England states, New York and New Jersey. NEFA is proud to be partnered with the Drycleaning and Laundry Institute (formerly IFI) and maintains a 100% overlapping membership. Simply put, if you are a member of one, you are a member of both!
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