Branding Expert, Brain Rashid, Tops Great Fall Fest Speaker List
Fall Fest ‘18 is coming back to Plymouth, MA on October 27 and 28! The Management Program will again feature a unique blend of industry experts, great social interaction, and terrific learning opportunities .
Brian Rashid is a marketing and branding expert who will present, “Helping YOU Tell Stories that Sell”. Brian was recently a featured speaker at both the SEFA and CCA Exhibits and the feedback was amazing.
“Brian is an engaging speaker,” offered Peter Blake, NEFA Executive Vice President, “and having seen both his recent presentations, I know he is a perfect fit for Fall Fest. I have never heard such positive comments from attendees at a convention as I did after his workshop.”
Brian will draw on his marketing experience, and his true passion of helping small businesses succeed, to demonstrate ways you can develop your brand -- and successfully market your business effectively.
More Celebrated Speakers Coming to Plymouth
Management Expert James Peuster has developed a program to help answer one of the biggest challenges facing industry today: finding good help. He has put together a program that explores ways to find, recruit and retain good employees.
“Again, I have seen this program James has put together,” continued Blake, “and it is terrific. His program has already helped many drycleaners change the way they recruit people, and has really opened up new tools and tricks to keep you fully staffed. With all the changes we have been seeing in the marketplace -- this is a critical topic, and a critical session. This is one program our members NEED to see.”
NEFA has also arranged for Trudy Adams to return to Fall Fest on Sunday, October 28. Her presentation, “Developing A Consistent Customer Service Promise” is an in-depth look at the customer experience. She will look at the role counter personnel, managers, and owners all play in establishing a consistent level of service. This will include ways front counter workers can take ownership of the front call office, as well as techniques for management to both encourage them and empower them.
FALL FEST '18 Registration
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NEFA's Mission: To provide leadership, services, information and further infrastructure for the betterment of members and industry.
Welcome to NEFA!
The North East Fabricare Association (NEFA) is a regional trade association for professional drycleaners and launderers serving all six New England states, New York and New Jersey. NEFA is proud to be partnered with the Drycleaning and Laundry Institute (formerly IFI) and maintains a 100% overlapping membership. Simply put, if you are a member of one, you are a member of both!
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