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The North East Fabricare Association

OCTOBER 29 &30, 2022

Attendees have called NEFA's Fall Fest  Fun,Educational,Critical,Inspiring,Interesting,Enlightening,Beneficial,Necessary,Rewarding .


Jason Loeb: "Customer Experience is Critical to Financial Success"

Jason Loeb: As the creator and visionary of Sudsies Dry Cleaners, Jason is also an extraordinary networker. In addition to revolutionizing the home pickup and delivery dry cleaning business in South Florida, Jason has also redefined the phrase “customer service.” Jason’s main role at Sudsies is to ensure that every customer receives a quality dry cleaning product and, just as important, receives the type of customer attention that goes above and beyond customer service. He does this by instilling these core values in his trusted team members. And from the looks of the smiles on his customer’s and team member’s faces, he’s pretty darn good at it.


Outstanding Education Opportunities
Outstanding Education Opportunities

NEFA's Fall Fest Management Conference & Table Top Convention features the best the industry has to offer.  Top speakers from around the country, coupled with compelling topics that drycleaners need to explore in order to grow their businesses, make Fall Fest a "can't miss" event.

NEFA is already lining up speakers and topics for this year's event.  The speaker slate will again feature a top industry icon that will share their personal prespectives on the industry and how they have positioned their business to take advantage of all the opportunities available.

Tune-in for more infromation as specifics are announced.

Dave Coyle: "Proven Strategies to Make Money in Drycleaning & Laundry"
Dave Coyle has owned and operated In The Bag Cleaners in Wichita, Kansas since December, 2000. Starting with one location, I have grown the enterprise to 13 locations, city-wide pick-up and delivery, a state-of-the-art Production Workshop, over 29,000 active clients, 68 engaged team members with over 500 years of service, and almost 70% market share. In The Bag is in the top tenth of 1% of all dry cleaners in the United States.   Dave coaches other dry cleaners to use emotional, direct response marketing to attract, acquire, appreciate, ascend, retain, and ask for referrals from the 20% of clients that provide 80% of revenue. Dave writes the weekly Monday Marketing email for DLI and hosts monthly DLI webinars
Peer-to-Peer Interaction
Peer-to-Peer Interaction

Fall Fest blends traditional lecures with uniqe networking opportunities to provide attendees an outstanding learning experience.  From the vendor showcase featuring the most progressive allied trade companies in the industry -- to the innovative luncheon roundtable attendees have ample time to explore topics they want to learn about.

Allied Trade companies bring the newest products and services to the numerous vendor tables.  Drycleaners bring their latest programs and services to share with their peers.  The NEFA Silent Auction & Cocktail Reception is a perfect setting to get to know your industry peers, and to make new friends you can talk to about all the challenges you face.

Rechelle Balanzat of Juliette: "The Art of the Soft Sell"
Rechelle Balanzat is the CEO & Founder of Juliette Technologies; a category defining company aimed at bringing the laundry & dry cleaning industry into the 21st century.  Rechelle launched Juliette with one goal - to create a completely frictionless experience for clients.  She is an ambassador for Goldman Sachs 10,000 Small Businesses; a Tory Burch Foundation Fellow; and a VIP member of Rebecca Minkoff’s Female Founder Collective.  She was awarded Distinguished Filipino Woman by the Philippine Embassy for her contributions in business and technology.  Rechelle has been featured in Inc. Magazine, BuiltIn, MarketWatch, and Disrupt amongst other publications.  Rechelle graduated with honors from Fordham University and has a background in finance, marketing, and technology. 


Affordable, Deluxe Hotel Accommodations
Affordable, Deluxe Hotel Accommodations

Forget about travel limitations during an unforgettable stay at Four Points by Sheraton Wakefield Boston Hotel & Conference Center. Conveniently located on I-95 at exit 42, and a short distance from I-93, TD Garden, Tufts University, historic Salem, and downtown Boston.

Discover an elegant atmosphere at our hotel between the historic North Shore and Boston. Whether you are in Massachusetts for an event at our IACC-certified executive conference center or seeking a relaxing vacation, you'll have everything you need to maximize your experience.  

NEFA has already locked in a special room rate of only $189/night based on double occupancy and reservations can be made by calling the hotel ((781) 245-9300 ) and referring to the NEFA Rate.  A reservation link can be found on  There is no resort fee or parking fee for the facility.


NEFA’s  Profit Fest’22 Conference
“How to Make Money in Drycleaning & Laundry”
October 29 & 30, 2022

The Sheraton 4-Points, Wakefield, MA  01880



NEFA’s Fall Fest program is a unique blend of education sessions and exhibits designed to help attendees prepare for the new opportunities facing our industry.